SOCIAL MEDIA STRATEGY

From January 2014 through March 2020, I was the main account holder for Golden State Warriors official online store. I was responsible for creating content for the teams Facebook, Instagram, Twitter, and Pinterest.The experience I gained while maintaining these social sites was eye opening as to what a powerful tool social media can be for marketing. Let me dive deeper into my social media strategy and skills.

MOBILE

STOREFRONT

I've created and integrated shops on both Instagram and Facebook. The advantage of creating a social media promotion that directly clicks to a product is immeasurable.

Another advantage of social media markets and shops is that you can directly measure a posts performance.

CUSTOMER SERVICE

TOOL

I was impressed to find how great of a customer service tool that Social Media can be. It's an opportunity for customers across the globe to contact in real-time. If done properly and efficiently, you can turn a one-time customer into a lifelong fan.

If not done properly, it can really damage a companies reputation. It's important to always tread lightly and go in with a customer is always right mentality.

THE ALMIGHTY

HASHTAG

The beauty of Social Media is utilizing hashtags and keywords to really hit a broader audience. Hashtags can potentially reach customers that you couldn't have reached by simply typing a word. How easy is that?

CUSTOMER

ENGAGEMENT

While managing the social media sites for Golden State Warriors Team Store, I worked with the team to come up with multiple ways to engage our customers and find more followers.