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Brett Favre's Legends Game

July 2015

Among the projects I was involved with during my time at Gameday Merchandising was the Branding of the Brett Favre's Legends Game. The request included creating a vector logo, digital & print assets, as well as supply website help for the event.

I worked directly with Gameday Merchandising's internal team, Brett Favre, and Green Bay Packers marketing team to ensure that we were creating engaging elements.

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Vector Logo

The request included creating a logo for the event. I was given a small selection of action shots featuring Brett Favre to work with.

The color palette was easy as I was given the Green light (no pun intended) to use the Green Bay Packers palette.

Font choice was easy as well as the request was to use a similar font as the Green Bay Packers. Sports World was the perfect fit for the logo.

In-Arena

I produced In-Arena graphics for numerous platforms and for many different reasons. From staff placards, to pop-up signage, to the ribbons that wrapped the park. I created dozens of different assets for the event. I primarily utilized Photoshop, Illustrator, and InDesign.

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Website

I worked alongside our internal web developer to create a site for purchasing tickets, FAQ's, sponsorship forms, and more.

We utilized Wordpress to create the website.

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