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Creative Solutions Through Passion for Design
Beat Stanford Logo
July 2015
I worked for California Golden Bears during my time at Gameday Merchandising. Every year, the company would produce t-shirts to represent the rivalry between Cal and Stanford.
This was a project in which using existing branding was essential to the graphic. I chose to use the most current bear logo and the Golden Bears font supplied by the team
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The Concepts
Utilizing Cal Bears existing branding guidelines did not leave a huge amount of opportunity for creativity. I came up with numerous concepts to share with the team.
Ultimately the distressed and slanted font were chosen for the t-shirt graphic.
The Marketing
Once the final graphic was selected, I created the marketing collateral for the t-shirts. I created email campaign graphics, social media verbiage and graphics, and website graphics for the shirt. It proved to be one of the most successful runs of tees that CalBearsShop had produced.
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